Xenia Wong




Bookbinding Introductory Set

Art Direction, Packaging, Graphic, Print
2017 | Individual Client Project: Hung Hing Offset Printing Co Ltd
Problems
When it comes to design a book and select the ideal binding method, researching and comparing a sea of bookbinding methods can be a time-stuck. 

Objectives
In response to the significant operations of Hung Hing in book-making service, this project is established for the company’s sales teams to introduce most of the bookbinding and folding methods to their clients. Aiming to last for 50 years, it is now being used during their client's meetings globally, in China, America, Britain and Germany.

Design Deliverables
Art Direction
Packaging
Print Design
Book Cover
Iconography
Brand Identity
Branding System

︎ Featured by Printed Matter in 2017

Photography by Xenia Wong