Xenia Wong




Hint Water Email Design Guide

Art Direction, Identity, Information
2019 | Individual Client Project: Hint Water
Problems
When I worked as a designer at Hint, there wasn’t a system for email design and development. It is expensive for the business because designers spend a lot of time recreating similar emails. And it is likely to have inconsistently designed emails without a shared record of email design.

Objectives
To optimize the creative deployment in the email marketing process, I create an email design guide to improve the consistency of email designs and help team scale their email production.