A monogram identity to say who Black Swan is.
The monogram plays upon the black swan’s initials to visualize two swans’ silhouette through the positive and negative space. The design is not only conveying the black swan’s elegance, allure, and ambition, it also shows black swan is within the white swan in a nuanced and unconventional way.
Design Deliverables
Brand Identity
Poster Design
Invitation Card
Digital Marketing
The monogram plays upon the black swan’s initials to visualize two swans’ silhouette through the positive and negative space. The design is not only conveying the black swan’s elegance, allure, and ambition, it also shows black swan is within the white swan in a nuanced and unconventional way.
Design Deliverables
Brand Identity
Poster Design
Invitation Card
Digital Marketing
︎ 2018 AIGA Blue Ridge’s Flux Competition Identity Award
Her Story
Black Swan is a psychological thiller movie about a ballerina Nina. With the quest for artistic perfection, she changed from a “beautiful, innocent and fragile white swan” to a “seductive, confident and sinister black swan”. Eventually, she lost her sanity and becames perfect in every area except life.
